Browse Books

In February 1999, Japan's NTT DoCoMo launched the i-mode service, becoming, with over 34 million active subscribers, undoubtedly the world's most successful mobile Internet service. While mobile commerce is an often-discussed topic around the world, it .

Total Citations 1
Wireless devices for mobile commerce: user interface design and usability
Pages 26–50

Well-designed and usable interfaces for mobile commerce applications are critical. But given the uniqueness of the wireless environment, usability becomes even harder to ensure. This chapter describes the benefits and limitations of various wireless .

Total Citations 6
Location based services: locating the money
Pages 51–66

Location based services (LBS) are considered by some to be the 'golden child" of wireless data services and one of the few areas where users would be willing to pay a premium for usage. Mobile Operators however are yet to be convinced, and despite .

Total Citations 0
Towards a classification framework for mobile location services
Pages 67–85

The emerging world of mobile commerce is characterized by a multiplicity of exciting new technologies, applications, and services. Among the most promising ones will be the ability to identify the exact geographical location of a mobile user at any .

Total Citations 9
Wireless personal and local area networks
Pages 86–98

Wireless communication is a technical and business revolution. Mobile phones are a common site in most cities around the world. Wireless personal and local area networks provide digital connectivity among mobile computing devices, including desktop, .

Total Citations 0
The impact of technology advances on strategy formulation in mobile communications networks
Pages 99–121

Over the last couple of years, we have been witnessing the process of convergence between wireless and wired networks, under intense technological innovation and rapid market evolution. Mobile operators are trying to maintain a leading role in the .

Total Citations 0
The ecology of mobile commerce: charting a course for success using value chain analysis
Pages 122–144

The convergence of the Internet with wireless telecommunications has profound and pressing implications for enterprises ranging from long-distance carriers to record labels to automakers. The fast-growing ability of wireless devices to handle a wealth .

Total Citations 0
The wireless application protocol: strategic implications for wireless internet services
Pages 145–161

Individually, the Internet and mobile telephony have witnessed extraordinary growth during the last decade. However, only recently have these two areas of technological development begun to converge. The result is the availability of wireless data .

Total Citations 0
Mobile business services: a strategic perspective
Pages 162–184

Mobile business services are attracting increasing attention and they promise a multibillion dollar market whose characteristics are quite distinct compared to mobile consumer services. Competitive activity among players keen on tapping into this .

Total Citations 2
Mobile portals: the development of M-commerce gateways
Pages 185–201

The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy are investigated to improve a company's strategy. Also explored are the .

Total Citations 2
Factors influencing the adoption of mobile gaming services
Pages 202–217

The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of re-commerce and m-services, several relevant adoption factors are highlighted. These factors have been researched empirically, via a .

Total Citations 2
Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and and facilitators
Pages 218–244

The technological environment in which contemporary small- and medium-sized enterprises (SMEs) operate can only be described as dynamic. The exponential rate of technological change, characterised by perceived increases in the benefits associated with .

Total Citations 1
We know where you are: the ethics of LBS advertising
Pages 245–261

Privacy is the most significant and complex ethical issue facing LBS. While LBS is more than the combination of e-commerce and telemarketing, we use the ethical failures of those two media to show that consumers will seek legislative action to protect .

Total Citations 0
A perspective on M-commerce
Pages 262–267

Several statistics from several industry sources have forecast staggering growth for m-commerce over the next five years. But assuming we believe the statistics, marketers need to understand the dynamics of mobile usage and position themselves to take .

Total Citations 0
Location-based services: criteria for adoption and solution deployment
Pages 268–278

This chapter provides an overview of location-based services and insight into the pivotal importance of location-sensitivity to the success of wireless data services. This chapter argues that mass-market adoption of wireless data services will only .

Total Citations 0
M-commerce in the automotive industry: making a case for strategic partnerships
Pages 279–290

The telematics technology, intended to streamline the information processing requirements of consumers driving a vehicle, has brought to surface the need for integrating the information technology architectures of various service providers with the .

Total Citations 0
Case study: the role of mobile advertising in building a brand
Pages 291–308

Building a brand in the fragmenting media environment is a challenging task. Advertising should be integrated and personalized, it should utilize different channels, and reach the customer at the right place, at the right time, through the right channel.

Total Citations 1
Wireless in the classroom and beyond
Pages 309–320

The deployment of wireless data networks at American institutions of Higher Education has increased dramatically since the establishment of the 802.11 standards by the IEEE. These networks are generally deployed as extensions of the campus network to .

Total Citations 0

Cited By

Škarica D, Belani H and Illeš S Implementation and evaluation of mobile ticket validation systems for value-added services Proceedings of the 17th international conference on Software, Telecommunications and Computer Networks, (260-264)

Vorapojpisut S and Amornchaiyagit P A framework of intelligent disability services based on Wi-Fi hotspots and uID architecture Proceedings of the 2nd International Convention on Rehabilitation Engineering & Assistive Technology, (218-221)

Chang A, Gouldstone J, Zigelbaum J and Ishii H Simplicity in interaction design Proceedings of the 1st international conference on Tangible and embedded interaction, (135-138)

Ngai E and Gunasekaran A (2007). A review for mobile commerce research and applications, Decision Support Systems , 43 :1 , (3-15), Online publication date: 1-Feb-2007 .

Lee Y and Benbasat I (2003). Interface design for mobile commerce, Communications of the ACM , 46 :12 , (48-52), Online publication date: 1-Dec-2003 .

Zeimpekis V, Giaglis G and Lekakos G (2002). A taxonomy of indoor and outdoor positioning techniques for mobile location services, ACM SIGecom Exchanges , 3 :4 , (19-27), Online publication date: 1-Dec-2002 .